If I were to ask this question to many marketers, the ability to edit HTML ( Hyper Text Markup Language
) would rarely come up as one of them. I mean, why would it? That’s for the web guy, right?
I’m going to let you in on a little secret: knowing HTML is an extremely helpful skill that every internet marketer should know and can easilylearn. This doesn’t mean you need to become a web developer; being comfortable with just the basics will make you invaluable .
Learning the fundamentals of HTML can free you from relying on your webmaster or a third-party program for simple updates, and it will enable you to update your website, email newsletters, or in some cases add links and graphics to forums and social media sites. And of course, it’s always a great skill to include on your resume!
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